Question 1

Quickflix,the Australian online DVD rental service,has built its business mostly by happy customers who email their friends to get them to sign up.For this recommendation,Quickflix rewards the customer by taking $10 off their next invoice if their friend subscribes.Explain what this practice is called and what problems of resistance or rejection it overcomes for advertisers.

Accepted Answer

The answer of Quickflix,the Australian online DVD rental service,has built...

Question 2

The term interactive describes media such as the internet,phone and email.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following makes a business's domain name easiest for consumers to notice and use?

Accepted Answer

A) A radio message 
B) A print ad 
C) A television spot 
D) An app 
E) A billboard

Question 4

Blasting millions of unsolicited email messages to email in-boxes is called ________.

Accepted Answer

A) blasting 
B) spamming 
C) junk mailing 
D) broadcasting 
E) shot gunning

Question 5

The internet is the ultimate enabler of convergence.

Accepted Answer

A) True 
 B)False

Question 6

According to 2012 research by Nielsen,the most downloaded videos in Australia were full-length episodes of TV shows and amateur clips.

Accepted Answer

A) True 
 B)False

Question 7

A major challenge for advertising via instant messaging is that the messages are seen as intrusive,so advertisers should be more relevant and offer _______.

Accepted Answer

A) lower prices 
B) opt-in options 
C) more frequent messages 
D) more serious messages 
E) Bluetooth-enabled devices

Question 8

In Australia,expenditure on online advertising topped ________ in 2013.

Accepted Answer

A) $1 million 
B) $3 million 
C) $1 billion 
D) $3 billion 
E) $3 trillion

Question 9

What is the role of the internet?

Accepted Answer

A) Entertainment 
B) Information 
C) Economic 
D) Social 
E) All of these except (d)
F)All of these

Question 10

What phrase refers to unexpected communication tools and events?

Accepted Answer

A) Alternative media 
B) New media 
C) Rich media 
D) Streaming media 
E) Non-traditional media

Question 11

The linked system of international computer networks is known as the ________.

Accepted Answer

A) Network 
B) Intranet 
C) Cybernet 
D) None of these

Question 12

An online retailer would best use offline advertising as a way to _________.

Accepted Answer

A) present a compelling sales story 
B) send spam 
C) drive traffic to its website 
D) use proximity marketing 
E) conduct data mining

Question 13

Which of the following are the primary reasons to include internet advertising as part of the overall media mix?

Accepted Answer

A) Audience targeting,local reach and cost effectiveness 
B) Accountability,local reach and cost effectiveness 
C) Accountability,fixed price and cost effectiveness 
D) Audience targeting,accountability and cost effectiveness 
E) Audience targeting,fixed price and local reach

Question 14

Online businesses may use offline advertising to address the problem of _______.

Accepted Answer

A) messages gone in a flash 
B) gaining mass awareness 
C) providing a way for consumers to respond 
D) limited access to mobile devices 
E) limited interactivity

Question 15

Jenny has started a business selling computer spare parts and wants to find a way of getting noticed online.She has heard that Google have a product called AdWords and she asks you to explain it to her.What do you tell her?

Accepted Answer

The answer of Jenny has started a business selling computer...

Question 16

Floating ads literally float over the page.

Accepted Answer

A) True 
 B)False

Question 17

The top website in Australia for 2013 was Google.

Accepted Answer

A) True 
 B)False

Question 18

What do most internet users depend upon to find information?

Accepted Answer

A) Technical support 
B) Intranets 
C) Search engines 
D) Extranets 
E) Chat rooms

Question 19

Which of the following is NOT an example of interactive communication related to a brand?

Accepted Answer

A) Consumers contributing to a product's campaign 
B) An advertiser creating a conversation 
C) Modifying the advertiser's activities to allow for co-creation 
D) Consumers building brand-related communities 
E) Advertisers and consumers co-creating meaning

Question 20

The phrase 'streaming video' is used to describe moving images that can be transmitted online and received through most computers and their modems.

Accepted Answer

A) True 
 B)False

Exam 10: Interactive and Digital Media

The term interactive describes media such as the internet,phone and email.

Which of the following makes a business's domain name easiest for consumers to notice and use?

Blasting millions of unsolicited email messages to email in-boxes is called ________.

The internet is the ultimate enabler of convergence.

According to 2012 research by Nielsen,the most downloaded videos in Australia were full-length episodes of TV shows and amateur clips.

A major challenge for advertising via instant messaging is that the messages are seen as intrusive,so advertisers should be more relevant and offer _______.

In Australia,expenditure on online advertising topped ________ in 2013.

What is the role of the internet?

What phrase refers to unexpected communication tools and events?

The linked system of international computer networks is known as the ________.

An online retailer would best use offline advertising as a way to _________.

Which of the following are the primary reasons to include internet advertising as part of the overall media mix?

Online businesses may use offline advertising to address the problem of _______.

Jenny has started a business selling computer spare parts and wants to find a way of getting noticed online.She has heard that Google have a product called AdWords and she asks you to explain it to her.What do you tell her?

Floating ads literally float over the page.

The top website in Australia for 2013 was Google.

What do most internet users depend upon to find information?

Which of the following is NOT an example of interactive communication related to a brand?

The phrase 'streaming video' is used to describe moving images that can be transmitted online and received through most computers and their modems.