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    Advertising Principles and Practice
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    Exam 10: Interactive and Digital Media
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    An Online Retailer Would Best Use Offline Advertising as a Way
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An Online Retailer Would Best Use Offline Advertising as a Way

Question 52

Question 52

Multiple Choice

An online retailer would best use offline advertising as a way to _________.


A) present a compelling sales story
B) send spam
C) drive traffic to its website
D) use proximity marketing
E) conduct data mining

Correct Answer:

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