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    Business
  3. Study Set
    Essentials of Marketing Research
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    Which of the Following Is True About Secondary Data
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Which of the Following Is True About Secondary Data

Question 1

Question 1

Multiple Choice

Which of the following is true about secondary data?


A) Collection time is long.
B) Quality of data is high.
C) Cost of collecting the data is low.
D) It is easy to access.
E) It is highly relevant to marketing research problems.

Correct Answer:

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