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    Essentials of Marketing Research
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    Exam 7: Measurement and Scaling
  5. Question
    Scores Assigned to Continuous Rating Scales by the Researcher Are
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Scores Assigned to Continuous Rating Scales by the Researcher Are

Question 78

Question 78

Multiple Choice

Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.


A) nominal
B) ordinal
C) interval
D) ratio
E) constant

Correct Answer:

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