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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    The Assignment of Numbers or Other Symbols to Characteristics of Objects
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The Assignment of Numbers or Other Symbols to Characteristics of Objects

Question 23

Question 23

Multiple Choice

The assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules is called ________.


A) randomization
B) measurement
C) sampling
D) exploring
E) characterization

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