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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    The Number of Promotional Messages a Customer Sees or Hears
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The Number of Promotional Messages a Customer Sees or Hears

Question 124

Question 124

True/False

The number of promotional messages a customer sees or hears about a product is more important than how consistent the messages are.

Correct Answer:

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