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    Basic Marketing Research Study Set 1
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    Exam 11: Questionnaire and Form Design
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    A Respondent's Tendency to Choose an Alternative Merely Because It
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A Respondent's Tendency to Choose an Alternative Merely Because It

Question 84

Question 84

True/False

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

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