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Regarding International Marketing Research,which of the Following Statements Is (Are)true

Question 86

Multiple Choice

Regarding international marketing research,which of the following statements is (are) true?


A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D

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