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    Basic Marketing Research Study Set 1
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    Exam 11: Questionnaire and Form Design
  5. Question
    A Respondent's Tendency to Choose an Alternative Merely Because It
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A Respondent's Tendency to Choose an Alternative Merely Because It

Question 89

Question 89

Multiple Choice

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.


A) structured bias
B) random bias
C) order bias
D) systematic bias
E) list bias

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