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    Advertising and Promotion Study Set 1
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    Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior
  5. Question
    The Consumption Process Is Based on the Sequence of Two
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The Consumption Process Is Based on the Sequence of Two

Question 56

Question 56

True/False

The consumption process is based on the sequence of two stages: need recognition and postpurchase use and evaluation.

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