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    Advertising and Promotion Study Set 1
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    Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior
  5. Question
    What Is Cognitive Dissonance? Discuss How Advertisers Can Prevent Dissonance
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What Is Cognitive Dissonance? Discuss How Advertisers Can Prevent Dissonance

Question 54

Question 54

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What is cognitive dissonance? Discuss how advertisers can prevent dissonance.

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