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Which of the Following Is a Similarity Between Habit and Variety

Question 59

Multiple Choice

Which of the following is a similarity between habit and variety seeking? 


A)  They refer to the tendency of consumers to continue using a brand for many years. 
B)  They both involve a high degree of brand loyalty. 
C)  They involve a high degree of emotional connection to a brand. 
D)  They occur in settings where a decision isn't involving.

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