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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    Positioning Relates to an Attempt to Give a Brand Meaning
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Positioning Relates to an Attempt to Give a Brand Meaning

Question 68

Question 68

True/False

Positioning relates to an attempt to give a brand meaning relative to its competitors.

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