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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    Psychographic Segmentation Is Used in Selecting Target Segments by Focusing
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Psychographic Segmentation Is Used in Selecting Target Segments by Focusing

Question 73

Question 73

True/False

Psychographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as theirvalues,beliefs,philosophies,and opinions.

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