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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    What Is the Difference Between a Consumer Market and a Business
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What Is the Difference Between a Consumer Market and a Business

Question 70

Question 70

Essay

What is the difference between a consumer market and a business market? Give an example of each.Then describe how business markets are segmented,and use your example to explain your answer.

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Consumer markets are basically m...

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