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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    Psychographic Segmentation Is a Term That Advertisers Created in the Mid-1960s
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Psychographic Segmentation Is a Term That Advertisers Created in the Mid-1960s

Question 79

Question 79

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Psychographic segmentation is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers' activities,interests,and opinions.

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