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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
  5. Question
    A Major Criterion to Consider During Segment Selection Is the ____,Or
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A Major Criterion to Consider During Segment Selection Is the ____,Or

Question 81

Question 81

Multiple Choice

A major criterion to consider during segment selection is the ____,or the companies that are vying for that segment's business.


A)  ad clutter 
B)  business market 
C)  competitive field 
D)  niche market

Correct Answer:

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