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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Direct Marketing Is Interactive Because the Advertiser Is Attempting to Develop
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Direct Marketing Is Interactive Because the Advertiser Is Attempting to Develop

Question 38

Question 38

True/False

Direct marketing is interactive because the advertiser is attempting to develop an ongoing dialogue with customers.

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