True/False
Direct marketing includes e-commerce; direct marketing has broken free from its mail-order heritage to e-commerce and other direct-to-consumer interactive digital platforms.
Correct Answer:

Verified
Correct Answer:
Verified
Q35: What is an important form of integrated
Q36: A shoe retailer uses its marketing database
Q37: Companies use advanced technology to merge offline
Q38: Direct marketing is interactive because the advertiser
Q39: Cross-selling is the practice of identifying past
Q41: System selling entails selling a set or
Q42: Which is a key aspect of direct
Q43: Cross-selling involves marketing: <br>A) additional products to current customers. <br>B) the
Q44: The Direct Marketing Association (DMA)estimated that the
Q45: Companies can address customers' privacy concerns if