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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    Cross-Selling Involves Marketing
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Cross-Selling Involves Marketing

Question 43

Question 43

Multiple Choice

Cross-selling involves marketing: 


A)  additional products to current customers. 
B)  the same product to different consumers. 
C)  products to different members of the same household. 
D)  to one geo-demographic segment.

Correct Answer:

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