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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    _________ Lists Are the Starting Point for Developing Better Relationships
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_________ Lists Are the Starting Point for Developing Better Relationships

Question 72

Question 72

Multiple Choice

_________ lists are the starting point for developing better relationships with current customers,whereas __________ lists help an organization cultivate new business.


A)  internal; external 
B)  demographic; psychographic 
C)  external; internal 
D)  psychographic; demographic

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