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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    The Evolution of Direct Marketing Can Be Seen by the History
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The Evolution of Direct Marketing Can Be Seen by the History

Question 76

Question 76

True/False

The evolution of direct marketing can be seen by the history of some brands; among catalog marketers,few are more exemplary than L.L.Bean.

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