Scenario 17-1 American Profile Is an E-Technology Company. It Allows Companies to Companies

Multiple Choice

Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. 
-(Scenario 17-1) The idea behind promoting American Profile is to show companies that gathering information about visitors' households and lifestyles through its website is a crucial step in building a: 

A)  selection of testimonials. 
B)  creative selling strategy. 
C)  marketing database. 
D)  core team of functional specialists.