Multiple Choice
The Direct Marketing Association (DMA) estimated that the _______ would cost telemarketers about $50 billion in lost sales.
A) CAN-SPAM act
B) Direct Marketing Association's opt-out program
C) FTC's Do Not Call Registry
D) Better Business Bureau
Correct Answer:

Verified
Correct Answer:
Verified
Q39: Cross-selling is the practice of identifying past
Q40: Direct marketing includes e-commerce; direct marketing has
Q41: System selling entails selling a set or
Q42: Which is a key aspect of direct
Q43: Cross-selling involves marketing: <br>A) additional products to current customers. <br>B) the
Q45: Companies can address customers' privacy concerns if
Q46: Scenario 17-2<br>As the number of firms utilizing
Q47: Direct marketing is defined as an interactive
Q48: Which of the following is a key
Q49: A marcom manager,or marketing communications manager-which may