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  3. Study Set
    Marketing Channel Strategy
  4. Exam
    Exam 9: Emerging Channel Structures and Strategies
  5. Question
    What Are the Key Characteristics of Services? How Does Each
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What Are the Key Characteristics of Services? How Does Each

Question 22

Question 22

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What are the key characteristics of services? How does each characteristic affect channel strategies?

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Services are offerings that are not prim...

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