The Primary Purpose of Measuring Sales Force Productivity Is To

Multiple Choice

The primary purpose of measuring sales force productivity is to:

A) calculate the number of calls each salesperson makes every quarter
B) compare the number of sales presentations each salesperson makes
C) calculate the firm's total sales volume for a specific period of time
D) analyze the profitability of each salesperson's sales volume
E) assess the ratio of profits to sales for the sales force