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    Marketing Management
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    Exam 4: Understanding Consumer Buying Behavior
  5. Question
    Which of the Following Is a Cost Attribute That Consumers
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Which of the Following Is a Cost Attribute That Consumers

Question 65

Question 65

Multiple Choice

Which of the following is a cost attribute that consumers use to evaluate alternative products?


A) Credit terms
B) Trade-in allowance
C) Construction
D) Delivery time

Correct Answer:

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