Multiple Choice
Which of the following statements is true of marketing decisions where the consumer exhibits low-involvement behavior?
A) Consumers will be relatively less concerned with convenience in purchasing.
B) Price offers can be effective in gaining trial
C) High price may suggest high quality or status,to the seller's benefit.
D) Promotional vehicles that communicate in greater detail are most likely to be effective.
Correct Answer:
Verified
Correct Answer:
Verified
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