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    Exam 9: Business Strategies: a Foundation for Marketing Program Decisions
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    When Examined on a Country-By-Country Basis,the Same Business Unit Might
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When Examined on a Country-By-Country Basis,the Same Business Unit Might

Question 36

Question 36

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When examined on a country-by-country basis,the same business unit might be viewed as pursuing different competitive strategies in different countries.

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