When Henri Bouchard Was First Hired by Mitu Corp

Multiple Choice

When Henri Bouchard was first hired by Mitu Corp.as a sales representative in 1972,the company indicated that it was moving towards the marketing concept.Henri understood this to mean Mitu Corp:

A) made mid-priced products and marketed them to end consumers.
B) was producing high quality brochures assisting its sales force in marketing their products.
C) was starting to focus in on what its customers were looking for in its products.
D) as a sales rep,he could do whatever was necessary to get a customer to buy his products.
E) was improving production methods to improve its ability to market its products.