Sondra Has Watched Her Sales Figures Drop Over the Years

Multiple Choice

Sondra has watched her sales figures drop over the years.She has always had great relationships with her customers.What might explain this?

A) the customers don't want a relationship,they want lowest price
B) competitors may be developing relationships with their potential customers too
C) global competition is changing the business environment
D) she ignores secondary decision makers
E) the customer are interested in transactional buying