Multiple Choice
Which of the following statements regarding buyer benefits is true?
A) A feature is whatever provides the consumer with personal advantage or gain.
B) Prospects usually display about equal interest in features and benefits.
C) People do not buy benefits,they buy features.
D) If a buyer has a need,a feature can be designed to meet that need.
E) A benefit provides the consumer with personal advantage or gain.
Correct Answer:
Verified
Correct Answer:
Verified
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Q6: The best strategy to add value to
Q7: The _ magazine is a publication that
Q8: Throughout the sales presentation,it is usually best
Q9: When it is suggested that the salesperson
Q11: A product benefit is whatever provides the
Q12: One of the key things that separates
Q13: When developing a product strategy,the salesperson must:<br>A)adopt
Q14: Successful sales presentations translate product features into:<br>A)functional
Q15: The attitude you display toward your competition