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    Exam 7: Product-Selling Strategies That Add Value
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    High Involvement Buyers Tend to Be
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High Involvement Buyers Tend to Be

Question 20

Question 20

Multiple Choice

High involvement buyers tend to be:


A) mostly concerned about the quality.
B) mostly concerned about the price.
C) mostly concerned about the value.
D) emotionally involved with the brand.
E) mostly concerned about the product benefits.

Correct Answer:

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