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    Selling Today Partnering Study Set 1
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    Exam 7: Product-Selling Strategies That Add Value
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    The Objective of Developing a Positioning Strategy Is
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The Objective of Developing a Positioning Strategy Is

Question 18

Question 18

Multiple Choice

The objective of developing a positioning strategy is:


A) maximize product visibility in the market.
B) to minimize purchase risks.
C) to encourage brand name recall.
D) to gain competitive advantage.
E) to maximize customer satisfaction.

Correct Answer:

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