Multiple Choice
A company which has the following slogan "so what if it costs a lot,I am worth it!" is trying to appeal to ________ need.
A) esteem
B) social
C) irrational
D) rational
E) self-actualization
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q17: Generally women make purchases based on emotional
Q18: Explain the role a salesperson plays in
Q19: Brand switching amongst low-involvement consumers may arise
Q20: The Canadian Professional Sales Association may be
Q21: The professional buyers at Wal-Mart would most
Q23: A complex buying decision is characterized by:<br>A)variety-seeking
Q24: Stewart likes to try different brands of
Q25: The process through which sensations received through
Q26: When a teenage girl asks her best
Q27: When Kinko's offers buyers networks of computers