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    Selling Today Partnering Study Set 1
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    Exam 8: The Buying Process and Buyer Behaviour
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    A Company Which Has the Following Slogan "So What If
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A Company Which Has the Following Slogan "So What If

Question 22

Question 22

Multiple Choice

A company which has the following slogan "so what if it costs a lot,I am worth it!" is trying to appeal to ________ need.


A) esteem
B) social
C) irrational
D) rational
E) self-actualization

Correct Answer:

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