Research Studies Indicate That the Referral Approach Is Effective Because

Multiple Choice

Research studies indicate that the referral approach is effective because:

A) customers don't want to take the time to really get to know sales reps.
B) customers know that the viewpoint of a third party is always accurate.
C) customers always respect the opinions of a third party.
D) customers will be far more impressed with your good points if they are presented by a third party rather than by you.
E) customers seldom trust a salesperson,but do trust a third party.