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One of the Most Common Forms of Buyer Resistance and One

Question 52

Multiple Choice

One of the most common forms of buyer resistance and one of the most common excuses is:


A) concerns related to price.
B) wanting to wait for the newest model to come out.
C) loyalty to another firm.
D) lack of recognition of need for the product.
E) personality conflict with the salesperson.

Correct Answer:

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