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Bob Expresses His Preference for a Product but Is Concerned

Question 32

Multiple Choice

Bob expresses his preference for a product but is concerned that the price is too high.The salesperson should:


A) give him a discount to make him a loyal customer.
B) make a "take-it or leave-it" offer at the stated price.
C) apologize for the price.
D) point out the relationship between price and quality.
E) offer him a cheaper product.

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