Customer Complaints Should Be Viewed by the Marketer As

Multiple Choice

Customer complaints should be viewed by the marketer as:

A) a minor inconvenience on the way to the close.
B) a short-term problem that should not be viewed as a major concern.
C) a source of important information and an opportunity to prove the firm's commitment to service.
D) a long-term problem that will require attention in the future.
E) a problem that may negatively impact the salesperson's earnings.