Multiple Choice
A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork.All the mothers who have tried it have loved it,and it is priced comparably to normal planners,although it offers much more.
-A company that has been selling successfully to consumers for 30 years sees an opportunity to move into the business market.What should the sales director of the company do before sending salespeople out to call on these new business buyers?
A) make sure the salespeople have talked to businesspeople before
B) ask the salespeople to rehearse the standard customer presentation so they sound as polished as possible when they present to business buyers
C) review very carefully the pipeline to adjust the sales forecast using the normal sales cycle for customers and adding in the business prospects
D) ensure that the sales representatives are clear on which customers belong in their territory
E) research the buying process of the new business customers to understand how it is different from consumer customers
Correct Answer:

Verified
Correct Answer:
Verified
Q5: A habitual rebuy is a routine purchase
Q6: A company has developed a calendar/messaging/paperwork center
Q8: A careful study of buying behavior reveals
Q9: The salesperson has noticed that customers do
Q11: When a salesperson positions their product as
Q12: In which value creation selling approach do
Q13: Which type of selling appeals to buyers
Q14: What financial effect on the sales department
Q31: There are three types of organizational buying
Q32: List the steps in the typical buying