When a Salesperson Positions Their Product as Fitting with a Customers

Multiple Choice

When a salesperson positions their product as fitting with a customers' influences,it plays which of the following functions?

A) It appeals to the emotional buying motive.
B) It appeals to the rational buying motive.
C) It appeals to the functional buying motive.
D) It exploits the emotive communication style.
E) It exploits the directive communication style.