The Salesperson Has Identified That the Customer Strongly Identifies with Social

Multiple Choice

The salesperson has identified that the customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture.What would be important for the salesperson to do to win the sale from this customer?

A) position the product as being a luxury product
B) position the product as fitting with the groups the customer identifies with
C) position the product as being the standard across all groups
D) assume the speech patterns and mannerisms of the culture the customer identifies with
E) mimic the customer's speech patterns to create rapport