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    Exam 8: The Buying Process and Buyer Behavior
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    A Customer Will Buy One Product Instead of Another Because
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A Customer Will Buy One Product Instead of Another Because

Question 34

Question 34

Multiple Choice

A customer will buy one product instead of another because of the:


A) product buying motive
B) patronage buying motive
C) rational buying motive
D) emotional buying motive
E) systems buying motive

Correct Answer:

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