The Iceberg Metaphor Shows That Many Customers Try to Negotiate

Multiple Choice

The iceberg metaphor shows that many customers try to negotiate on price because:

A) price is often inflated to attempt to maximize profits for the company
B) price is the most easily quantifiable characteristic of any product
C) they were trained to negotiate on price and price alone
D) they feel that they are not fulfilling their duties as buyers if they do not attempt to get lower prices
E) they do not realize that other factors,such as service and terms,can be more important to satisfaction in the long-haul