Prime Loader Has Three Strategic Business Units (SBUs)-Railway Lines, Banking

Multiple Choice

Prime Loader has three strategic business units (SBUs) -railway lines, banking, and coal mining. Because of a small market share, the company is not earning a profit in the banking sector, even though the banking sector is a fast-growing market. In the context of the BCG matrix, which of the following categories of SBUs best describes the banking unit?

A) Stars
B) Cash cows
C) Question marks
D) Dogs