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    Exam 1: An Overview of Marketing
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    What Type of Orientation to Marketing Does a Firm Have
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What Type of Orientation to Marketing Does a Firm Have

Question 119

Question 119

Multiple Choice

What type of orientation to marketing does a firm have if it fails to consider whether what the firm - manufactures most efficiently also meets the needs of the marketplace?


A) customer
B) product
C) market
D) production

Correct Answer:

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