Mimi Couturier's Fashion Designers Use Computer-Assisted Design Software to Create

Multiple Choice

Mimi Couturier's fashion designers use computer-assisted design software to create what it thinks women should wear.The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated.The company has expanded the number of products it offers for sale many times.However,for the last two years Mimi Couturier has lost money,and it has had to lay off some of its workforce.To avoid this occurrence in the future,what should the company do?

A) hire more retail efficiency experts to trace down any production problems
B) increase its sales force to find more potential customers for the firm
C) have someone study its target market to see what needs and wants should be met by Mimi Couturier
D) cut prices so that its prices will be at least 10 percent below those of its competitors