Multiple Choice
Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?
A) one-to-one marketing
B) transaction marketing
C) transformational marketing
D) relationship marketing
Correct Answer:
Verified
Correct Answer:
Verified
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