Multiple Choice
Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent,and has instructed its sales force to aggressively distribute the product.What type of marketing management philosophy is Canon practicing?
A) sales orientation
B) production orientation
C) market orientation
D) societal marketing orientation
Correct Answer:
Verified
Correct Answer:
Verified
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