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    Exam 1: An Overview of Marketing
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    Which of the Following Strategies Entails Forging Long-Term Partnerships with Customers
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Which of the Following Strategies Entails Forging Long-Term Partnerships with Customers

Question 43

Question 43

Multiple Choice

Which of the following strategies entails forging long-term partnerships with customers?


A) commitment selling
B) relationship marketing
C) transactional marketing
D) market engineering

Correct Answer:

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